Event information
Date: Thursday, April 21, 2011
Time: 1pm-5pm MST
Location
St. Julien hotel
Boulder, CO
Conversation 1: The Audience
These are the people that consume, check-in, network, share, and influence their peers.
A set of young, tech-savvy consumers talking about how they find, consume, and share information,
entertainment and news. We'll explore questions like:
- How much of that time is spent on what medium (TV, print, web, mobile)?
- What influences them the most?
- What does the impact of sharing and peer recommendations have on their consumption behavior?
- How does mobile affect their behavior?
- What devices do they use and want to use?
- Do consumption habits change when consuming entertainment vs. news vs. other information?
Conversation 2: The Publishers and Authors
Websites, networks, bloggers, authors, editors, magazines, and newspapers. In short, anyone that
creates and/or curates content with the purpose of attracting, engaging, and influencing an audience of
consumers.
This panel is a cross-section of independent authors alongside mainstream, more traditional publishers
and non-traditional commercial publishers talking about what they do today and what they see as major
opportunities to extend and grow their business. We'll explore topics such as:
- How has the fragmentation of audiences and content consumption affected their business?
- What effects are they seeing of mobile and tablet devices?
- To what extent do they embrace user-generated content?
- What role does sharing or enabling peer-to-peer communications have in their strategy?
- Who owns the audience that reads their publication(s)?
- Are advertising economics enough to support the business model?
- What impact (if any) are the content farms having in the market?
Conversation 3: The Advertisers
They want people to like their stuff, buy their stuff, recommend their stuff. They spend money, time, and
creative energy to make that happen. The methods to do this are getting more fragmented and more
specialized and yet someone has to stitch it all together into a holistic strategy that results in the desired
return.
This panel includes the major constituencies of marketers, ad agencies, ad networks, and audience data
aggregators who will discuss:
- How they view the evolving landscape of consumer behavior and getting a message across.
- What role do they see the publisher playing in the equation of marketer connecting to consumer?
- How they view non-guaranteed advertising inventory on publications. Does the purchase of guaranteed inventory warrant the CPMs vs. non-guaranteed inventory CPMs?
- What metrics suggest their marketing messages are being effective?
- How do they grapple with "banner blindness"?
- What role does user-generated content play in their strategy?
